Empower your members with

feature rich, personalized services

— while your association runs smarter with an all-in-one platform designed to simplify operations and amplify impact.

Why Association DNA?

Association DNA is delivers an extensive, fully bilingual feature-rich core membership management database with the ability to add personalize customizations that exactly meet your needs on top of our core, allowing you to upgrade the core while maintaining your customizations.

Rethinking the Member Database

Association DNA is a membership database that connects seamlessly with your website. We give you the tools to run your association better, while also taking a new approach to the protection of your most trusted asset: your member data.

5,500,000

Emails Sent

$180,000,000 +

Dollars Processed

1,000,000 +

Event Registrations

120,000 +

Members Served

Association DNA | powerful inside.

Association DNA was built on an API-first design, enabling us to connect to external services providers, while also offering an extremely robust set of features that come at no extra cost in the core system. We also have the ability to override standard modules with customizations to deliver a 'bespoke' experience that exactly meets of individual clients.

member-first design

Since its introduction the features in Association DNA have been crafted to meet the needs of trade and professional associations, putting membership first in its design.

api-first architecture

Our platform is driven by an API-first approach, seamlessly integrating with countless providers via OAuth SSO for a connected, streamlined management experience.

precision email broadcasts

When you use our our email broadcast tool, featuring built-in segmentation and robust CASL compliance controls, you can reach your audience exactly as you want, at precisely the right time.

robust event management

Designed to handle everything from simple gatherings to the most complex occasions, our events module helps you effortlessly manage events of any size.

dynamic portals & websites

Association DNA includes comprehensive member portal and website-building tools, empowering you to create engaging, branded digital spaces for seamless member interaction and communication.

... and much more

And there’s so much more! This barely scratches the surface—book a demo to explore all the powerful features our platform has to offer.

Explore Association DNA

API-Integrated

Since 2018 we have developed tight integration with 3rd party world-class software platforms, unlocking additional functionality as you need it. Here are a few of our integrations...