purpose-built for professional associations

Association DNA is a bilingual, hybrid-SaaS Association Management System (AMS) designed to meet the specialized needs of professional associations, credentialing bodies, and licensing organizations.

Unlike generic SaaS membership systems, our platform is designed to provide an ongoing upgrade path without sacrificing the ability to custom tailor your system when needed. Right out of the box our system is designed to manage the full lifecycle of credentials, from application through renewal—while handling the complexity of real-world membership structures, professional development tracking, and member engagement.

Smarter Certification & Accreditation Management

Our Certification Module uses a flexible, goal-based design inspired by game engines. It guides individuals through earning designations, certifications, or accreditations—and supports ongoing maintenance with customizable rules and renewal logic.

Custom Member Portals with Tailored Member Profiles

Association DNA delivers a personalized, secure experience. Member portals can include certification history, continuing professional development (CPD) tracking, accreditation status, and more—tailored to the workflows of professional associations and regulated industries.

Advanced Membership Tier Logic

Association DNA helps you manage highly complex membership structures with ease. Set pricing, renewal cycles, access permissions, and certification rules by tier—all backed by configurable business logic designed for professional associations.

Seamless LMS Integrations & Single Sign-On

Integrate with popular Learning Management Systems (LMS) and simplify access with secure OAuth2-based SSO. Members log in once to access events, learning, and certifications—all from a central dashboard.

Engagement Tracking & Member Analytics

Understand how your members engage across programs, events, and certifications. Use real-time engagement metrics to personalize outreach, improve retention, and strengthen your value proposition.

Automated Renewal Workflows with Automated Dues Payments

Our automated payment module enables members to save their credit card for annual dues renewal automation.

We finally have a system that aligns with how we operate—tracking accreditations, managing renewals, and delivering member value at every step.

Executive Director, National Credentialing Association

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Discover how Association DNA helps professional associations modernize operations, manage certifications, and elevate the member experience.

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2243 Stouffville Rd., Bx 310
Gormley, ON L0H 1G0
Canada

+1 (905) 927-0015